Assistant Marketing Manager

Salary: Thương lượng

Location: Văn phòng Hồ Chí Minh

Team: Marketing

Application deadline: 23/09 — 23/10/2024

Job Description

 

  • Position: Assistant Marketing Manager
  • Direct report: Marketing Manager
  • Office: Seedcom Fashion Group Office, 313 Nguyen Thi Thap St., Tan Phu ward., Dist. 7, HCMC
  • Working time: Mon – Fri, official time.

MAIN ROLES & RESPONSIBILITIES:

  • Business Performance: plan, manage, track and drive for business performance to meet KPIs.
  • Branding: responsible for the whole marketing communication from ATL & BTL with Digital lead across brand touchpoints.
  • Devise, develop with Marketing Manager and implement an appropriate brand communication strategy to execution to deliver a customer oriented and cost-effective route to acquire and expand customers base while keeping driving them deeper to loyalty stage.
  • R&D: join with R&D team for Product Develop from concept to physical products to satisfy brand identity as well as customers‘ needs.
  • Identify and bring forward new innovative creative ideas to test in the market; embrace marketing technology to better deliver content across marketing channels.
  • Performance management: to understand the paid media strategy for marketing segmentation to develop digital content for paid channels; optimize and amplify across other channels.
  • Works to understand consumer behavior and insights via market research (primary & secondary).
  • People development: Take responsibility for the management and ongoing coaching of the brand communication team.

REQUIREMENTS:

  • Degree: university or above in Marketing/ Economics.
    Experience in managing 360 communication platforms with technical skills in communication strategic.
  • +3 years of experience in developing and implementing integrated marketing campaigns for a product, service, or experience.
  • Experience in Retail (Fashion) or E-commerce is a plus.
  • Data-driven management skills.
  • Strong organization, communications, and people management skills.

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